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-- New Brand Mark Represents Company’s Commitment to Unlocking Tomorrow --
Denver and Overland Park, Kans. – June 3, 2015 – Accuvant and FishNet Security, which recently joined together to create the nation’s premier cyber security solutions provider, today unveiled a new logo as part of their ongoing transformation into Optiv. The new logo consists of the new company name and two half circles that signify the endless chain of available cyber security options and the company’s unique ability to help organizations select, implement and maintain the right solutions that meet their specific needs. The colors in the half circles shift upwards from darker to lighter hues creating continuous vertical movement that activates the mark and communicates relentlessness.
"Optiv Logo Animation"
“The rise of the Internet of Things unequivocally shows that the world wants to be connected,” said Dan Burns, chief executive officer for Accuvant and FishNet Security, soon to be Optiv. “By embracing cyber security as an enabler of innovation and creativity rather than purely a defense mechanism, organizations can proactively and holistically assess and remediate risks to their businesses, products, networks, people and customers before they become an issue. The new brand mark signals a clear purpose for Optiv. As we partner with organizations to help them make this important shift, we will be able to create confidence for a more connected world.”
“The unveiling of our new brand logo is an important and tangible step in our transformational growth merger. It speaks to who we are as a company and the fact that we are tirelessly working for the greater good of the organizations we serve, the customers and constituents they serve, and the world at large,” said Steve Perkins, chief marketing officer for Accuvant and FishNet Security. “We are ahead of the curve in a rapidly growing industry. Our goal is to be the one company that understands all of the cyber security problems, threats, options and solutions, and is expert in and dedicated to applying them for each client’s specific needs and situation. Our new brand will simply and clearly illustrate that goal while continuing to present the strength and reputation of Accuvant and FishNet Security and our more than 30 years of combined experience in the information security industry.”
The Optiv name and logo were developed in collaboration with brand consulting firm Lippincott. Lippincott is also creating the full visual system, which is expected to rollout out this summer.
About Accuvant and FishNet Security
Accuvant and FishNet Security, which will begin conducting business as Optiv in summer 2015, recently merged to become one of North America’s leading information security services and solutions providers. We offer a full suite of services and solutions that enable businesses, governments and educational institutions to define their security strategies, identify and remediate threats and risks, select and deploy the right technology, and achieve operational readiness to protect their organizations from malicious attack. A Blackstone (NYSE: BX) portfolio company, we have served more than 10,000 clients of various sizes across multiple industries, offer an extensive geographic footprint with 60 office locations across the U.S. and Canada, and have premium partnerships with more than 250 of the leading security product manufacturers. For more information, please visit www.accuvant.com or www.fishnetsecurity.com.
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