David Martin

Chief Services Officer

David Martin is an experienced executive with more than 25 years of leadership and operating experience, entirely with professional services and technology companies. He’s an innovative leader known for delivering complex transformations and growth in multiple countries.


As Optiv’s chief services officer, Martin is responsible for leading our services organization and evolving our overall services capabilities.


Martin joins Optiv from Sunhaze Consulting, a specialty strategy firm he founded. Prior to Sunhaze, he was a partner at Deloitte, where he served in a variety of leadership roles for 19 years. 


Most recently, he led digital innovation globally, combining emerging technologies with core management consulting. Other leadership roles included leading global Monitor, Deloitte’s strategy practice; and leading strategy and operations in Asia Pacific and in China where he served three years as an expatriate. Prior to Deloitte, Martin was the e-business leader for SARCOM, a technology VAR and services company. 

Martin writes and speaks extensively on the topics of growth and transformation. Over the last several years, he has spoken at the Deutsche Bank Global Healthcare Conference, the Global Business Coalition Annual Conference, hosted the first Deloitte Argyle Forum on Growth and been featured in publications like Fortune and The Wall Street Journal.


A U.S. army veteran who worked in military intelligence, Martin received his bachelor’s degree from Pennsylvania State University.