A Single Partner for Everything You Need With more than 450 technology partners in its ecosystem, Optiv provides clients with best-in-class security technology and solutions that equip organizations to detect and manage cyber threats effectively and efficiently in today's growing attack surface. Optiv's Partner of the Year Awards recognize forward-thinking innovation, performance and growth, and unparalleled technology solutions.
We Are Optiv Greatness is every team working toward a common goal. Winning in spite of cyber threats and overcoming challenges in spite of them. It’s building for a future that only you can create or simply coming home in time for dinner. However you define greatness, Optiv is in your corner. We manage cyber risk so you can secure your full potential.
Cybersecurity Is the Gift Customers Really Want Breadcrumb Home Insights Blog Cybersecurity Is the Gift Customers Really Want November 24, 2025 The holidays create a spotlight that brands can’t avoid. Traffic climbs, timelines compress and customers expect smooth, safe digital experiences. It’s a season where small moments shape loyalty in a big way. Every year the same pattern emerges. Trust becomes the most valuable thing a brand offers. Not promotions or product drops. Trust. When a site slows or a checkout fails in December, customers remember how they were treated and whether their information felt protected. Those impressions last well beyond the season and it’s why cybersecurity has moved from background support to a visible part of how brands compete. This season brings higher stakes. Research from RH-ISAC shows that automated attacks during the holiday period may surge by 520% in the 10 days leading up to Thanksgiving as generative-AI-driven malicious traffic ramps up. When pressure rises and teams are stretched thin, threat actors take advantage. A single gap can turn quickly into a public issue. On the other hand, when a brand protects customers during its busiest weeks, it sends a powerful signal about readiness and care. We all know that AI adds even more urgency. Threats adapt quickly. Information moves fast. Systems run hotter than usual. This combination means that cybersecurity must be part of the customer experience. This shift is also changing how companies communicate. Customers want to know they’re safe, especially during a season when people are already stressed and pressed for time. Clear communication builds reassurance, and silence does the opposite. There’s real opportunity for leaders who understand this because strong security earns confidence early. It helps brands separate themselves in crowded spaces. It turns reliability into a differentiator instead of an afterthought. Cybersecurity is now part of how customers decide who deserves their loyalty. It reflects discipline, care and readiness. It shows a company understands the responsibility that comes with holding customer data during high-impact moments. This is the work we focus on at Optiv, as the most trusted brand in our sector. We help organizations build programs that are strong, trusted and aligned with the business, so customers feel safe choosing them when it matters most. Cybersecurity isn’t moving toward differentiation someday. It’s here now, and the holiday season makes that impossible to miss. By: Heather Rim CHIEF MARKETING OFFICER | OPTIV Heather Rim is chief marketing officer for Optiv. She is a board member of the USC Alumni Association and the USC Annenberg Center for PR Board of Advisors. Share: Related Insights Image Blog When Authenticity Becomes Ambiguous Authenticity has become the newest attack surface, and the most powerful competitive advantage. In the end, trust isn't built by technology, it's built by truth. Learn More Image Solutions Optiv AI Security Services Leverage the power of AI without increasing risk. See how Optiv helps organizations provide responsible AI adoption, utilization and risk management policies and procedures across all known AI use cases. Learn More