Cybersecurity: Tech to Buy, Tech to Watch, What’s the Scoop?

When it comes to deciding what cybersecurity technology to invest in, compiling data can keep you from acquiring something that sits on the shelf, impossible to deploy. All that research helps you and your board understand where to invest and why. But the process is so time-consuming.

You’re looking for answers to questions like:

Cybersecurity technology buying trends

So many questions… Is there a trend in identity management? What new tech is emerging and what threats does it address? What’s changed since last year, and what were the key drivers? What’s the outlook – long-term and short-term – for this technology? What about strategic market activity and key drivers of the change? And critically, how does it integrate strategically into your business?

Let’s look at those buying trends.

And Technology to watch? Here’s one: You probably don’t think of endpoint security as a new or emerging topic, but that doesn’t mean it isn’t worth keeping an eye on. Why? Our research shows the focus is shifting away from different products and agents installed on each endpoint. In particular we see new tech focusing on operationalizing capabilities (such as endpoint telemetry data to improve detection and response, refining threat hunting and integrating sensor data feeds into complementary security solutions).

So what are the key drivers behind a change like this? What’s the outlook for endpoint security in general?

That’s a great question, and there isn’t a one-size-fits-all answer. Keeping up with and evaluating cybersecurity technologies can be a continuous and ongoing challenge for even the most sophisticated and best resourced organizations.

Cybersecurity technology buyers and influencers can make more informed decisions by understanding peer buying behaviors. You need a barometer of key focus areas and investment priorities full of rich data points based on research from two vendors (not just one take). You also need a unique perspective on industry trends and detailed “peer insights” to help contextualize your organization’s specific challenges.

Conclusion

Don’t spend hours researching trends. You don’t have to go it alone. We’ve partnered with another cybersecurity leader to provide insights into buying and technology trends. Read more in our 2019 Security Technology Spend Insights Report.