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Optiv Cybersecurity Dictionary
User and entity behavior analytics (UEBA) and user behavior analytics (UBA) are systems that apply advanced analytics, including machine learning, to establish a baseline for the behavior of various users and/or entities (in this case, technology elements such as servers, applications, network traffic, databases, etc.) interacting with a corporate network.
These tools flag any behavior that deviates from the established baseline as a potential security incident worth evaluating further. UEBA functionality is being rapidly integrated into other security tools and is becoming less prominent as a stand-alone market. UEBA is considered a comprehensive description of this solution, since it includes both users and entities.